I run paid for an outdoor apparel brand with a specific muted color palette. My first two weeks on Adrio were rough, the output kept blowing out colors and picking fonts that felt off brand. I almost cancelled.

Then I actually used the brand reference upload properly. I gave it our palette, three hero shots, and our exact font file. After that, the hit rate went from one in three to four in five. The drafts started looking like my designer made them.

I am now shipping 18 statics a week solo. Before Adrio I shipped four. Same brand, same standards, just way more volume in the funnel.

My only ask going forward is a brand profile that I can clone across new product lines so I do not have to re-upload references every time we launch something new. Other than that this is the tool I wish I had two years ago.

"Once I uploaded our color palette and three hero shots as references, the output went from inconsistent to on-brand by default. That single feature changed the tool for me."